Why choose local internet marketing over phone books and newspapers? The answer is simple.
- Studies show that internet marketing is quickly becoming the way people search for businesses and churches in their
city or a city in which they plan to visit or move.
- Things are much more current on the internet. Websites can be updated daily. Printed pages such as phone books are updated
yearly. Coupon books are up dated monthly. It is much faster for people to find you online than any other way, including newspapers,
coupon books and phone books.
- In cyberspace marketing your information is given only to the people that are looking for you. In other forms
of advertising your name is shown to the vast majority of people that are not looking for you. And the small number
of people that are looking for you, if they find you it is a game of chance. By chance you put you ad in the right
book and by chance the people that are looking for you live in the distribution area and by chance someone did not discard
it before your ad was seen. No wonder this type of advertising yeilds a mere 1 % return. Not so with
local cyberspace marketing. They find you with the exactness of powerful search engines and not by the chance of a printed
marketing book. They find you based on your ability to tell search engines who and where you are. Someone
is definitely looking for you.
If you do not think that internet marketing is becoming the most popular way of advertising, go to Google and search for
any business or church in any city. Be sure to include the name of the city in the search terms. Now count the number
of hits on the first page that are directories. Also look to see how many actual websites of small businesses or churches
come up on the first page. You will find very few web sites that show up on the first page, only directories. This should
tell you something. People are looking for you online.
What if they could find your website, your star blinking in cyberspace, on the first page of search results and not have
to click through directories just to get your address and phone number. What if they could find enough information about your
business or church to build trust before they contact you?
People want to know more about your business or church than your phone number before they commit to you. With
websites you can explain who and what you are in much more detail than any other way of advertising. How much do you suppose
it would cost to buy five to ten pages in a phone book or newspaper? Most businesses and churches cannot afford it. You can
easily afford the convenience of a website that people can actually find and learn about you before they make contact with
you. Read more...
